TRUNK'S WORLD: ZURICH
In today’s fast-paced world, we put our clothes through more challenges than ever before. Hopping on and off trains, boats and planes is an inescapable part of life for many stylish men today, and Trunk has always sought to be as international in its outlook as possible.
The opening of our second store in Zurich was an important step on that journey. Like our London shops, the Zurich store is meant to make the lives of our customers easier, and to bring the Trunk experience to them. Our founder Mats explains: "Zurich is a connected city at the centre of Europe, and home to many valued Trunk customers. With so many well-travelled clients in senior corporate positions, running their own businesses or leading the way in creative industries in Zurich, we felt that it was a natural place to hang our hats". The location of Trunk Zurich adds to its convenience. "The airport’s only 15 minutes from downtown, so it’s easy to fly in and out – and it’s a very open city as a result". For those wishing to visit, there are a plethora of reasons to fly in for the weekend. "In summer you’ve got the rivers and the lake at your fingertips, and there are lots of chic restaurants and culture hubs to explore. And in the winter you can swap swimming for skiing".
If you’ve yet to visit us in Zurich, expect an extension of our London stores with a new, sleek design. "We wanted the space to be modern, but still warm and welcoming, with similar brands on show, as well as some in-store exclusives that we aren't stocking in London or online".
Boglioli, Lardini, Alden, CQP, Incotex and Gitman Vintage all have a place, as does our own label, but the collection is also tweaked to suit the demands of our Zurich customers. Paraboot is exclusive to the store, for example, and its history in creating smart Alpine footwear makes it a natural fit.
Here are five pieces we’re stocking this season that suit Zurich’s laid-back yet luxurious European style.
Trunk ‘Enford’ wool field jacket
The field jacket’s origins are distinctly utilitarian, but today that makes it a practical go-to for the seasoned traveller. It’s wealth of sizeable pockets are perfect for storing your travel essentials on the move, and the two-way zip makes for versatile wearing. The drawstring waist can be tightened or relaxed too, so you can layer this piece comfortably over everything from an unstructured blazer to a chunky knit. In tough mid-weight Loden cloth it feels warm and solid, making it a lifetime investment choice. £590, shop now
Trunk ‘Homer’ crewneck sweater
Our ‘Homer’ sweater in classic mid-grey is an indispensable piece of casualwear, and as easy to wear as can be. It’s cut in loopback jersey; a superior, tightly woven cotton fabric that washes well and retains its shape over time. Plus, it’s finished with a collar band that’s sized to perfectly cradle a shirt collar. Try it over a sky blue Oxford button-down on smart-casual days. £110, shop now
Trunk ‘Welbeck’ regular fit cotton trousers
Navy cotton trousers never go out of style. Ours are made in Italy from satisfyingly soft, yet sturdy brushed cotton. In a regular fit, these are cut as a classic alternative to our slim fit chinos and feature a flat front, medium rise and sleek quarter-top side pockets. Wear on the move with anything from our aforementioned Homer sweater to a denim shirt and soft wool blazer. Roll-up the hems and pair with clean-cut sneakers for a sporty look that remains smart. £195, shop now
Crockett & Jones ‘Chiltern’ Chukka boots
For the more refined man, these elegant chukka boots from C&J are a smart alternative to a sneaker. Cut from chocolate brown suede and made with a generous rounded shape, these are both understated and comfortable to wear. Plus, they’re set on Dainite rubber soles to help you tread firmly under foot and keep the elements at bay. Crockett & Jones’s Northampton factory is prized for its fine quality, and these are guaranteed to become firm favourites, whether you wear them for business or pleasure. Dress them up with a grey flannel suit, or down with selvedge denim jeans. £345, shop now
Trunk by Porter zip tote
Porter, based in Tokyo, are known for using natural materials intelligently, and for making bags that get better as they age. This sleek zip-tote is cut in hardy olive green canvas, and trimmed with vegetable tanned leather. The muted colours are a smart choice, and with its two handles, shoulder strap, 13” laptop slip and practical internal pockets, this is the perfect work bag to carry on and off a plane. Take yours on your next business trip, and don’t forget to pop in and say hello next time you’re passing through Zurich. £255, shop now