In 1925 Caroline Finamore decided to set up her first workshop in the historical centre of Naples. She sewed shirts for a select number of customers, using the Neapolitan high fashion rules regarding quality and elegance, which laid down the law for the rest of the world. The third generation of Finamore's took over the business in the 1990s. Simone, Paolo, Andrea, and Annamaria devoted themselves just as fully to the company as their predecessors, allowing them to improve the level of excellence and quality. The shirts are made entirely by hand and as tradition dictates, only the very best fabrics are used. That is what makes them so unique and exclusive. Every seam and each button hole is sewn with extra fine stitching for an absolutely masterful finish. The cleanly finished shoulder sections and soft, unpadded collars are some of the trademark techniques handed down from the oldest of Neapolitan traditions. Finamore shirts are some of the best shirts available in the ready-to-wear market.