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Barena draws inspiration from the rich culture of the Venetian ‘Baro’ (lagoon). Since ancient times, those who resided in these areas between land and water naturally practiced a combination of agriculture, hunting and fishing, requiring versatile and durable clothing. Thus a unique and peculiar dress code was unconsciously created. Inspired by the principles of durability and versatility, Barena draws on the traditions of the Venetian textile industry to create a contemporary wardrobe of unassuming style produced to the highest standards of Italian craftsmanship.