Beams+

Since 1999, Japan’s Beams+ (or ‘Beams Plus’) label has been creating garments that represent a unique cultural cross-pollination. Based in Tokyo, Beams+ is representative of a singularly Japanese sensibility, putting a fresh spin on the traditions of ‘good-old’ American attire that many of Beams’ designers grew up on. This cross-continental aesthetic results in simplistic, well-made items which exude an Ivy League preppiness, filtered through the more progressive tendencies of Japanese fashion.